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The Psychology of sudden change plays in football: We take a closer look at the 2017 New England Patriots vs. the Jacksonville Jaguars in the AFC title game. What is a Sudden Change Play Sudden change plays are plays that directly impact the momentum of a football game. Coaches often use these limited moments to take advantage of their opponent's potential lack of focus or attention to detail. Examples of Sudden Change Plays Turnovers Special Teams Mistake Kick or Punt Return TD Punt Block, or Kick Block Critical 3rd Down Conversions For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube Click the Embed to Watch the VIdeo

We posted on Instagram this week about tom Brady's pocket presence and his ability to wade through the pressure so that his receivers can complete their routes. In the video below, former NFL QB Jeff Garcia goes through a series of pocket presence drills with some young players. You can check out our Instagram post below where we discuss The Art of Pocket Presence. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

Everybody knows that Tom Brady walked right into the perfect situation, or did he? I have been bullish on what I believe Tampa Bay can accomplish with Tom Brady under center. There is no doubt that Brady can make a difference, but there are questions that need to be answered. High Impact Play Rate Analysis (Macro-Level Analysis) To begin the evaluation process, we need to examine the 2019 Tampa Bay offensive High Impact Play Rate (HIP Rate). The HIP Rate provides us with a high-level view of the Tampa Bay 2019 offensive performance. The High Impact Play Rate evaluation will allow us to diagnose the successes or failures of the offensive team performance. 2019 Offensive Hip Rate In 2019 the Tampa Bay offense had the 20th ranked offense according to offensive HIP Rate despite the fact that they ranked 4th in scoring offense (28.2 ppg). The obvious negative for the Bucs in 2019, sacks, and turnovers. Tampa Bay led the league in INT's (30) and ranked 12th in sacks given up (47). Explosive Plays Helped Drive The Bucs Offense In a Positive Way Tampa Bay led the league in explosive plays of 20 yards or more (85), and they led in explosive play rate (7.83%). The Bucs found ways to score and hit the home run play and that kept them in a lot of close games. The Interceptions Were the Ultimate Undoing The difference between the Tampa being a playoff-contending team in the NFC South and their 7-9 finish can be laid at the feet of a 30 interception season. The Bucs lost 6 games by one possession in 2019, including 3 of the 9 within 4 points or less. In all 9 of their losses, they averaged 3.22 turnovers per game (fumbles included) vs their 7 wins where they averaged 1.71 turnovers per game. How Can Tom Brady Impact the Tampa Bay Offense in 2020? The acquisition of Tom Brady was the splash move of the NFL offseason. There is no doubt that Brady's leadership and will to win can make a tremendous difference in Tampa Bay. We have completed every play situational analysis covering 2019 Jameis Winston and 2019 Tom Brady. Situational (every play) Analysis (Micro-Level Analysis) Now that we have diagnosed the Tampa Bay offense using our High Impact Play Rate Rate tool, we can dig deeper in search of the details of what could have affected the performance of Jameis Winston and how Tom Brady can make a difference by evaluating the finer micro-level details for each player. The Five Questions That Need Answers Tampa Bay's 2019 OL performance and who is returning The 2019 Tampa Bay OL held their own in pass pro. We graded them as a B average ranking. The left side of the OL performed at the highest level in 2019 with Ali Marpet grading out the highest with a B+ in pass pro. LT Donovan Smith graded out as a B average performer giving up five sacks in 2019, with LG Ali Marpet allowing two sacks and center Ryan Jenson giving up two sacks. The RG Alex Cappa graded out as the worst OL with a C- pass-blocking grade giving up four sacks, while RT Demar Dotson gave up five sacks. Tampa Bay gave up a total of 47 sacks in 2019, with their starting offensive line being charged with allowing 21 total sacks (this includes reserve OL). The remainder of the sacks is credited to the QB for holding onto the football for too long or evacuating the pocket to soon. The effect QB release time can have on the success of an OL. We can already conclude that the Tampa Bay OL is average to above average. They did draft an instant impact player (Tristan Wirfs) from Iowa, who we believe can provide immediate support at RT as a rookie. What we can gain from the film on Jameis Winston is that, on average, he had adequate time to throw. He did attempt the highest number of passes of any QB in 2019 (626). Winston ranked 8th in the NFL in total QB scrambles (31). On 18 of the 31 scrambles, Winston evacuated the pocket too early, often skittish and not giving his receivers a chance even to finish their routes. Jameis faced the 8th most QB pressures in the league (55) tied with Tom Brady. His average QB release time from snap to throw (2.5 sec). Winston faced the league's 8th highest blitz rate of 38.5%. Winston threw into a tight window on 17% of his throws in 2019 and ranked 31st in the NFL in Bad Throw Rate (20.6%) of his throws were into coverage. Winston's on-target throw rate ranked 34th (69.9%). Tom Brady Comparison Analysis Let's compare 2019, Tom Brady, to 2019 Jameis Winston. Let's start with an overview of the 10th ranked New England Offensive High Impact Play Rate (16.44%). The Patriots offense was efficiency but ranked in the top 10 of explosive play rate. They gave up 12 sacks, 9 INT's, and 3 Fumbles. The Converted 38% of their third down plays. Tampa Bay converted 3% more of their third downs compared to New England in 2019. Both teams ranked in the middle of the league and were average on third-down conversion rate in 2019. The Patriots OL was above average to good and graded out as a B+ in pass pro. They yielded the 27th most sacks in the league (28) with 2019 starting OL being charged with 12 of the 28 total sacks. Brady attempted the 4th most pass attempts (613). Brady, who we know is one of the most patient players in the pocket we have ever seen, scrambled out of pocket only three times. Brady does lack mobility in the pocket, but he is the best at feeling the pressure and sidestepping it to buy time, allowing the WR's to finish their routes or find the open area in coverage. Brady faced pressure on 8.97% of his throws (22nd Most). Brady faced the same number of pressure plays as Winston (55). Tom Brady's QB release time of 2.5 is the same as Jameis Winston's release time. Brady had the 4th highest bad throw rate (20.6%) tied with Winston. Brady had the 22nd highest on-target throw rate (23.1%). Winston's on-target rate of 69.9% ranked 34th. A few additional variables that we are taking into account when comparing Brady vs. Winston include 20+ yd high Impact Pass Plays. Winston ranked 1st in the NFL (113) and Brady, who ranked 15th (60). When attempting a pass in a Big Time Moment, such as a key third down, or critical play at a key moment in the game, Winston ranked 8th (19) vs. Tampa Tom, who ranked 12th (18). Did Bruce Arians and Byron Leftwich's scheme and play-calling hurt Winston's performance? There is no question that Arians likes to open up the offense and attack the defense vertically. Tampa has the weapons to attack vertically, but did they try to attack vertically too much? After reviewing every Winston INT from 2019, we discovered that the Bucs had at least three or more receivers running vertical routes on 19 of the 30 plays where Winston threw an INT. Also, only 1/3 of the plays where Winston threw an INT provided him with a check down out of the backfield. To add insult to injury, Winston faced a 3, or 4 man rush on 20 out of the 30 plays he threw an INT. Winston made a bad read or a bad throw missing the WR either with an overthrow or behind the receiver on 28 of his 30 INT's. There is no doubt that Brady will improve the INT rate, and that alone will win the Bucs a few more games in 2020. Bruce Arians play-calling might need to include more underneath options and check-downs for Brady as he is an excellent short and intermediate thrower. Brady still has the arm strength to go downfield when needed, and even while lacking weapons in New England, Brady still ranked 9th in the NFL in total intended air yds (4638). Winston by comparison, ranked number one in the NFL (6486). The next closest to Winston in intended air yds, Dak Prescott with 5539 intended air yds in 2019. While Winston still ranked atop the league in completed air yds, he only connected on 50.09% of those air yds amassing 3249 completed air yds. Vs. Tom Brady, who was far less impressive who ranked 20th, connecting on 48% of his intended air yds with 2233. The allure of Tom Brady in Tampa Tom Brady is not the Tom Brady from 16-0 2007 New England Patriots, but this might be the best collection of receivers from the TE position, to the outside and slot receivers that Brady has had since the 2007 season. Brady threw for 50 TD's in 2007, and he also had Randy Moss. There is not a Randy Moss on this current Tampa Bay roster, but they do have Mike Evans, who is one of the top vertical threats in the NFL, Chris Godwin who is one of the best route runners can man the slot but will likely play the Z. Bucs fans and players have a lot to be excited about in 2020 but don't expect 2007 Tom Brady to show up. What We Expect to Happen The numbers tell a story of two very different situations, yet both players had their woes in 2019. Brady lacked a deep threat at WR, while Winston had several vertical threats to choose from yet he often chose a player on the opposite team. Brady brings great leadership and experience to a team that has not reached the playoffs since the year mentioned above that Tom Brady and the Pats went 16-0 in the regular season. Let that sink into your mind. The Bucs not only boast a bevy of young talent on offense but their defense when not placed in bad situations by way of offensive turnovers, were very good in 2019. Brady will do what he does best in his 40's, make great decisions from the pocket, and protect the football even when under pressure. Our expectations are very high in Tampa Bay for the 2020 season because of the addition of Tom Brady. The biggest question to be answered will be how well Tom Brady adapts to Bruce Arians or vice versa. If Arians allows Brady to provide some insight into the playcalling or design, that might be the best route to go. I do not expect the Bucs will come out throwing 113 deep routes in 2020; I do expect them to use the pass to open up the run game, which aside from the offensive line, needs to see big improvements in 2020. We have projected that the Tampa Bay Buccaneers are capable of winning the NFC South and reaching the NFC Championship game in 2020. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

As we begin to project the outcome of the 2020 NFL season, we will start taking a closer look at individual players. Our first 2020 preseason player analysis begins by examining five NFL WR's to watch out for in 2020. We chose these five players based on several variables from QB play, to individual potential based on previous hype, and coaching changes that could help elevate their game to the next level. Pittsburgh WR Diontae Johnson Johnson has been the topic of conversation among fantasy football heads on Twitter in recent days and for a good reason. Johnson has the type of explosive playmaking ability that will allow Steeler fans to move on from AB fully. In 2019, Johnson averaged 8.01 yds per touch (combined rush att and pass targets). He scored two receiving TD's over 40+ yds. Johnson recorded 608 receiving yards on 86 targets (7.91 Yds Per Target, 66th among WR's with 50+ targets). His numbers do not jump off of the page, but his 2019 film proved that he has the ability to be a top WR in the NFL. Johnson played with two different backup QB's in 2019 and will now have the chance to play with Big Ben in 2020. Our early projections have Johnson accumulating 700 receiving yards in 2020 with 5 TD's, but that's a major undersell on his potential. He could quickly produce a 1000 yd receiving season with Big Ben at QB. Baltimore Ravens WR Miles Boykin Boykin didn't really flash his playmaking ability in 2019. But early on in the Ravens 2019 training camp, reports were coming out that Boykin's teammates were comparing him to Michael Thomas. In 2020, there are still high expectations for the young WR in Baltimore, and there are analysts and scouts who believe he will take the next step towards becoming a starting NFL WR. In 2019, Boykin was targeted 22 times, recording 198 receiving yds (9.0 yds per target average). He did record 3 TD catches with one of those TD's going for 40+ yards. Boykin did rank 3rd in ADOT (average depth of Target) at 17.75 yds per among WR's with at least 20 targets or more. Boykin is a physical WR at 6-4 220lbs. He has 33 1/2 arm length, which is longer than that of Michael Thomas (32 1/8). Where Boykin stands out the most is that he runs a 4.42 forty. He has the physical attributes to go along with exceptional speed. If he can become a starter in Baltimore in year two, he will benefit from Lamar Jackson's playmaking ability. Boykin is an outstanding blocker in the run game, and that earned him snaps and opportunities as a rookie. We fully expect Boykin to take the next step and become a fulltime starter in 2020. Kansas City Chiefs WR Demarcus Robinson The Chiefs have a lot of weapons at their disposal, and Demarcus Robinson is a player to be on the lookout for in 2020. The Chiefs resigned Robinson to a one year deal in what feels like a make or break year for the 25-year-old former Florida Gator. In 2019, Robinson recorded 53 Targets for 449 yards and 4 TD's. He averaged 8.47 Yds per Target (42nd among WR's with 50+ Targets). He did rank higher in the yards per reception category (30th) with 14.03 yds per catch just behind fellow teammate Tyreek Hill (14.83). Robinson ranked 67th in Target's success rate (60.38) among WR's with at least 50 targets. Again, Robinson's numbers are not popping off the screen, but the word in 2019 straight from the horse's mouth (andy Reid) was that Robinson and Mahomes have chemistry and work together a lot off of the field in the offseason to improve their games. With Mecole Hardman poised to be the number two, it would not be a surprise if Robinson were to take that next step and absorb the number two role. It appears that the Chiefs are giving him one more shot to prove himself. Carolina Panther ATH Curtis Samuel I listed Samuel as an athlete because he is a "special athlete." While at Ohio State, Samuel had been utilized in a myriad of ways. He played Outside WR, the slot, or the H position at Ohio State. He would line up in the backfield at times and take carries at RB. Samuel is intriguing to me because of the Joe Brady Factor. Joe Brady is the new Offensive Coordinator under first-year NFL Head Coach Matt Rhule in Carolina. While at LSU, Brady coordinated the passing game for the Tigers and improved their offense from average to the Best in college football in just a few short months. Brady has some nice toys to work with at Carolina, and among them is Samuel, who has been somewhat pedestrian when compared to expectations. It will undoubtedly help Samuel if they can keep Teddy Bridgewater upright. In 2019, Samuel recorded 103 targets for 627 yards and 6 TD's. Samuel recorded an additional 130 yards rushing and a 1 TD. Samuel averaged 6.09 yards per target (74th among WR's with 50+ targets). Samuel did rank 12th in ADOT (14.78). His most significant opportunity in 2020 will be limiting drops (7 in 2019), and improving his target success rate of 52.43% (74th among WR's with 50+ targets). Samuel is a burner who recorded a 4.31 40 yard dash at the 2017 NFL Combine. With his combination of elite speed and open-field playmaking ability, it is exciting to think about the different ways Joe Brady will try to get him the football in space. Buffalo Bills WR John Brown Okay, John Brown is not under the radar, and he has had recent success. But with the addition of Stefon Diggs in Buffalo, Brown will be receiving less attention and therefore can expect to get a few more one on one opportunities. In 2019, Brown recorded 1014 yards on 114 targets and 6 TD's. Brown ranked 25th in yards per target (9.30) with an ADOT of 14.64 which ranked 16th among all WR's with 50+ targets. Where he could benefit the most is if Josh Allen improves his deep ball accuracy. Allen ranked at the bottom of the NFL, completing just 25% of throws beyond 20 yards. To make matters worse, Allen completed only 51% of all of his throws in 2019. Brown still has the speed to get behind coverage and will get plenty of opportunities to do so in Buffalo with the addition of Stefon Diggs. If Josh Allen can improve his deep ball accuracy (and that's a big if), you could see another 1000 yard season from John Brown and an additional 1000+ yards from Stefon Diggs. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

We know the top 5 RB's in the NFL are Christian McCaffrey, Saquan Barkley, Zeke Elliott, Alvin Kamara, and Derrick Henry, but what current NFL RB's are poised to take their game to the next level and enter into the top five tier of RB's? Nick Chubb Nick Chubb carried the football 298 times while amassing 1494 rushing yards and 8 TD's in 2019. Chubb has shown he can be a threat as a receiver out of the backfield, picking up 36 receptions on 45 targets and 278 yds in 2019. Chubb ranked 2nd among all backs in the NFL in missed tackle rate (22%), and 2nd overall in forced missed tackles among all backs with at least 100 combined targets and rush attempts. Chubb led the NFL in explosive runs (17) of 15 yds or more. He did fumble three times in 2019, and that is an area he needs to clean up. What does Chubb need to do to become a top 5 RB? He is very close to top-five status in the mainstream, and some have him in the top five. He needs to work on fumbles and continue to grow as a receiver out of the backfield in Cleveland. Josh Jacobs Jacobs had a fantastic rookie season in 2019 rushing 242 times for 1150 yards and 7 TD's. Jacobs had five total 100+ yard rushing games (6th) in 2019. As a receiver, Jacobs picked up 20 receptions on 26 targets for 166 yards. His ability to make you miss in a phone booth allowed him to lead the NFL in total forced missed tackles, and total forced missed tackle rate (29%) among RB's with a combined 100 total receiving targets and rush attempts in 2019. What does Jacobs need to do to become a top 5 RB? Jacobs is on the way to elite status. His ability to make you miss in the smallest of areas will be one of the ways he can be consistent. His usage as a receiver is expected to increase in 2020 and this is where we assume he makes the most significant leap in production and a step towards top-five RB status in the NFL. Dalvin Cook Cook has all the elite skills needed to be a top-five RB. in 2019, Cook amassed 1135 yards on 250 rush att and 13 TDs. As a receiver, he picked up 53 receptions on 62 targets and 519 yds. Cook ranked 15th in forced missed tackle rate (17%). Cooks possesses great vision and elite balance. What does Cook need to do to become a top 5 RB? Cook needs to stay healthy. He amassed his 1135 yards in 14 games a season ago and was on pace for a 285 carry season, which would have placed him in the top 5 of total carries among RB's in 2019. His total volume of 320 in 14 games would have been 356 based on his pe game averages, placing him in the top five of total volume among RB's. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

How We Grade Position Groups We use the A, B, C grade school scale to grade each position group based on several variables. The essential variables we look for when grading include, the performance level of the starters, and the performance level of those on the bench. We grade higher based on whether you have an elite level starter combined with depth. For example, if you have one elite level wide receiver and two additional above average to good starters with one or two above-average bench players, you will be graded an A because you have an elite starter and good depth. When a team has an identical grade, for example, Team A has an A- and Team B has an A-, we break the tie using the situational team rating. The team with the highest situational team rating will be ranked higher. The situational team rating is the average of all combined position group grades. Preseason Offensive Position Group Rankings Click here to download all offensive position rankings (PDF) Quarterbacks Runningbacks Wide Receivers Tight Ends Offensive Line Preseason Defensive Position Group Rankings Click here to download all defensive position rankings (PDF) Defensive Line Defensive Ends Linebackers Cornerbacks Safeties For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

The situational team rating combines every position group rating to create an average team grade. The situational Team rating includes the coaching staff ratings. Coaches are graded based on several variables including, win/loss %, tenure, playoff record, and player development. We use the A, B, C grade school scale to grade each position group based on several variables. The essential variables we look for when grading include, the performance level of the starters, and the performance level of those on the bench. We grade higher based on whether you have an elite level starter combined with depth. For example, if you have one elite level wide receiver and two additional above average to good starters with one or two above-average bench players, you will be graded an A because you have an elite starter and good depth. Click Here to go to Individual Position Group Grades Situational Offensive Team Ratings Situational Defensive Team Ratings Coaching Staff Ratings Total Team Ratings For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

Billions of dollars, the NCAA has generated billions of dollars over the years on the backs of the "student-athletes" representing the NCAA member institutions. This week, we will evaluate the NCAA.org website by asking three questions about their marketing strategies and how they position themselves in the market as a nonprofit organization, starting with does the NCAA.org website provide businesses the opportunity to advertise on their site? What are their product offerings? What type of communication method(s) does the NCAA utilize to spread the word about their products and services? The ultimate question is, How does the NCAA generate billions of dollars? I know the answer, but let us first examine some of their business strategies. NCAA Generates One Billion Dollars of Revenue Annually The NCAA operates as a non Profit organization, yet it generates 1 billion dollars per year according to a Business Insider article from March of 2019 titled (The NCAA brings in $1 billion a year — here's why it refuses to pay its college athletes). The article discusses how the NCAA has shrouded itself behind the word amateurism (Cameron, 2019). From the Business Insider article; " In page four of the NCAA Division I handbook under the heading "The Principle of Amateurism," the NCAA declares student-athletes shall be amateurs in an intercollegiate sport, and their participation should be motivated primarily by education and by the physical, mental, and social benefits to be derived (Cameron, 2019)." Does the NCAA Allow Advertising on Their NCAA.org Website (Is this where the billions reside)? We begin by investigating the use of advertising on the NCAA.org website. The NCAA.org website does not have any visible paid advertising such as google ads or any other type of banner or sidebar style ads. That does not mean that the NCAA does not allow advertising. As the governing body for NCAA sports, they provide a platform for the institutions they represent to showcase their schools. Some of the ways they do this is through the use of academic, and athletic-related written material describing the educational and athletic accolades of its participating member institutions. NCAA.com Does Allow Advertising (Maybe The Billions Reside Here)? The NCAA also operates another website, "NCAA.com. " The NCAA.com website is sports-oriented with access to statistics and highlights. The NCAA.com website is more of an ESPN style website vs. the NCAA.org website, which provides critical information about and for member institutions such as student-athlete eligibility requirements and other student-athlete related topics. The NCAA.com website does allow ads on their site. The front page has a top-right sidebar advertisement, and the footer has advertisements. What Are the NCAA's Product Offerings? (Hint; They Wear A Uniform) The "student-athletes" are living, breathing, product advertisements. The student-athletes who put in a lot of work do not see a dime of the one Billion dollars of revenue that NCAA generates outside of a scholarship, and additionally approved stipends. It is also an NCAA violation for Student-athletes to use their name, image, or likeness to generate revenue for themselves. The narrative has begun to change regarding name image and likeness. In another Business Insider Article from October 2019 (NCAA reverses course, may allow student-athletes to market themselves), the author discusses how the NCAA has changed its course about amateurism and will begin allowing student-athletes to profit from their name image and likeness in the future. The NCAA has slowly come to the realization that they can no longer shroud themselves behind the idea of amateurism. (Cash, 2019). Ed O'Bannon vs. The NCAA The conversation about allowing student-athletes to profit from their name image and likeness gained a lot of steam in 2014 when a former UCLA basketball player (Ed O'Bannon) and many others began filing an antitrust class action lawsuits. Ed O'Bannon sued the NCAA because of his image and likeness being used in a video game that was licensed by the NCAA. Marketing Firms Are Beginning to Project The Value Of Top Rated Collegiate Athletes The NCAA may have the NCAA.org website that does utilize ads to generate revenue; it does have other avenues as a nonprofit where they can generate income. The big money makers are the division one athletes in the top two revenue-generating sports (Football, Basketball) who are the products used to generate revenue. According to a Greenville News article from 6 days ago (So what could Clemson QB Trevor Lawrence be worth this season)? The author discusses how Clemson QB Trevor Lawrence and Ohio State QB Justin Fields, both of whom project as top-five 2021 NFL draft picks, could both be millionaires before ever stepping onto an NFL field if they were allowed to capitalize on their name image and likeness. According to the author, Justin Fields projects to be worth $1.35 million vs. Trevor Lawrence at $1.23 million. Trevor Lawrence has over 530k followers on Instagram and another 91k+ following him on Twitter. The ability to build a large social media following is one of the most significant opportunities for student-athletes to drive name, image, and likeness revenue (Keepfer, 2020). The Different Communication Avenues Used by The NCAA To Generate Visibility (Outside Of The Student-Athletes Which Of Course Without The Athletes, No One Would Pay The NCAA) As discussed above, the NCAA has additional communication avenues at their disposal. They have the NCAA.org website, NCAA.com, and they reside on the top social media platforms. The NCAA operates a few different Twitter and Instagram accounts. For example, the NCAA.org Twitter account (NCAA Eligibility Center) has 46k followers; the same account on Instagram has 3618 followers. The NCAA.com Twitter and Instagram accounts overshadow the two social accounts that represent the NCAA.org website. The NCAA.com Twitter has 1.9 million followers, and the NCAA.com Instagram account has 274k followers. In a recent Entreprenuer.com article published a day ago , the author talks about 5 Ways a Digital Marketer Can Supercharge Your Online Outreach . One of the five ways discussed included the use of high digital visibility. The NCAA leverages their digital visibility on every platform from television, social media, and via their websites by displaying their top product, student-athletes (NEXT, 2020). TV Revenue Drives The NCAA Ship The primary driver of the NCAA marketing and total revenue has been the College Football Playoff, Bowl Game, and March Madness television deals. In a 2016 LA Times article (March Madness through 2032: CBS and Turner extend the contract for NCAA men’s basketball tournament) , the author discusses the NCAA(s) TV deal granting CBS and Turner Sports exclusive rights to air March Madness, a deal worth more than $8 billion. The NCAA will receive $1.1 billion per year from 2025 to 2032 from CBS and Turner Sports. According to public NCAA financial documents , the current CBS Sports contract that ends in 2024 is $800M plus per year representing around 75-80% of their total annual revenue. The NCAA does not need to pay for ads, major corporations and TV networks pay the NCAA to air their products, which are the "student-athletes." Corporations pay the NCAA for the right to air a tournament with some of the world's top athletes performing in it. Those same world-class athletes profit zero dollars for themselves (Battaglio, 2016). Conclusion So what have we learned throughout our evaluation? The NCAA does use ads to generate revenue on their NCAA.org website, yet they allow paid ads on their NCAA.com website. They generate a billion dollars per year in revenue. Their product is the "student-athlete". There will be a lot of changes within the NCAA in the next few years, and it will be interesting to see how they continue to approach the changes. The name, image, and likeness changes might open pandora's box for those who were unable to profit in the past leading to litigation unless they can gain immunity. If young children can publish how-to videos on Youtube and become millionaires, high-profile student-athletes can do the same by posting how-to videos on sports techniques or mini-documentaries about their lives. According to the NCAA.org website, only a fraction of student-athletes "go pro" in their sport , so why not allow them to take advantage of their platform while they are at the peak of their opportunity to profit? For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTub e References: Battaglio, S. (2016, April 12). March Madness through 2032: CBS and Turner extend contract for NCAA men's basketball tournament. Retrieved from https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-turner-men-s-basketball-tournament-20160412-story.html Cameron, S. (2019, March 26). The NCAA brings in $1 billion a year - here's why it refuses to pay its college athletes. https://www.businessinsider.com/ncaa-college-athletes-march-madness-basketball-football-sports-not-paid-2019-3 Cash, M. (2019, October 29). NCAA reverses course, may allow student-athletes to market themselves, and it could be worth millions for some of college sports' biggest stars. https://www.businessinsider.com/ncaa-to-allow-college-athletes-to-market-themselves-some-will-make-millions-2019-10 Keepfer, S. (2020, July 17). So what could Clemson QB Trevor Lawrence be worth this season? https://www.greenvilleonline.com/story/sports/2020/07/17/clemson-football-qb-what-could-trevor-lawrence-worth-season/5441141002/ NEXT, E. (2020, July 22). 5 Ways a Digital Marketer Can Supercharge Your Online Outreach. https://www.entrepreneur.com/article/353462

Understanding The Terminology and Technique Whether we are scouting an individual player or an entire offensive or defensive scheme, it is essential to understand the terminology. There are a lot of variables that come into play when you are scouting a player or a team from player personnel groupings to formations and situations. Still, it is the language, understanding, and the delivery of that information that will make the most significant difference when creating a scouting report. Below, we define individual player scouting terminology that defines what technical aspects of the position you should try to identify when scouting. As we move forward in this series, we plan to include more in-depth information in regards to how we scout a team or an individual player. Positional Breakdown Strongside Defensive End- (SDE) The strongside defensive end will generally line up on the strong side of the offensive opponent's formation. Defensive Tackle- (DT) The defensive tackle is an interior defender that will line up directly across from or outside shade of either the left guard (LG) or the right guard (RG). Nose Tackle- (NT) The nose tackle will line up directly over the center, or outside shade to the right or left of the center. Weakside Defensive End- (WDE) The weakside defensive end will line up on the opposite side of the strongside defensive end on the weak side opposite of where the offenses TE is lined up. Defensive Line Terminology and Technique Definitions Instincts- Reacts on the move and when under pressure. Can diagnose play pre and post-snap, quick reactions. Key and Diagnose- Football smart, reads ad reacts to keys. You can always find him near the football on film. Explosive Leverage- Low and sudden movement, can unlock hips with force. Lateral movement/Athletic ability- Can bend and turn the corner, fast downhill and quick when administering a stunt or slant move. Tackling- Squares up, wraps and strikes an opponent with integrity keeping eyes up, head, up and applying a good tackling technique. Shed and separation ability- Uses hands effectively to ward off blockers, has quick hands, pull and jerk. Relentless/High Motor- Displays the same high-level effort consistently without sacrificing proper technique. Has a nose for getting to the football before teammates. Acceleration, or Burst- Amount of time it takes to get to top speed. Initial Quickness- Movement off of the football, with or without hesitation, explodes into his blocker. Holds the point/Strength- Power to hold point and stack. Pursuit- Plays with good angles and timing. Displays long and short quickness to close in on ball carrier. Good closing speed. Pass Rush Ability- Stance, takeoff, quickness, use of hands, types of moves: one or two move player? Gets good vertical push, gains leverage on blocker, accelerates off of blocks, stays disciplined in the rush lane. Power Rush- Bull Rush, can press the pocket, leverage player. Double Team- Reaction, strength, and technique to hold ground, two-gap ability, or is he a one gap movement guy? Trap- Quick recognition to close down the hole, spill technique, takes on with outside shoulder to flatten. Speed Rush- Can turn speed to power, good hand usage, and good footwork. Scheme - 4-3 End, 3-4 End, 4-3 Tackle, Nose Tackle For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

Our NFL preseason team previews and projections are now available. Our NFL divisional preview examines each NFL team using the following analysis; 2019 offensive and defensive High Impact Play Rate, 2020 projected starters, schedule strength, NFL Draft Grades, and High Impact Players. Each divisional preview has a featured team representing who we anticipate being the division champ in 2020 based on the current information. Please Note Projections were finalized in June and do not account for any recent free agent moves, trades, or Pandemic related player opt-outs. NFC Divisional Previews and Projections Click the divisional link below to go to the corresponding divisional preview NFC West NFC South NFC North NFC East AFC Divisional Previews and Projections Click the divisional link below to go to the corresponding divisional preview AFC West AFC South AFC North AFC East For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube

This week, we look at the NCAA's CRM usage, customer service policies, and customer-facing business processes. We will try to identify how the NCAA leverages its CRM. What Is The NCAA? The NCAA operates as a nonprofit organization representing 1098 colleges and universities (also referred to as member institutions), and a half million student-athletes. The National Collegiate Athletic Association is a member-led organization dedicated to college athletes' (also referred to as student-athletes) well-being and lifelong success (Vcortez 2020). What is CRM? CRM (customer relations management) refers to the activities, strategies, and technologies that companies use to manage their interactions according to a 2017 Forbes article written by Jason Kulpa (Kulpa, 2017). Identifying the NCAA's Top Customer As a nonprofit organization, the NCAA has multiple customers and various channels utilized to reach their target market. On its face, The NCAA's top customer is the member institutions they represent. Yet, According to their financial records , the NCAA's real priority is the media companies who bid for the exclusive rights to air the NCAA's top championship events on national TV (Vcortez, 2020). How the NCAA Can Leverage CRM According to a 2020 Nutshell blog post written by Cody Slingerland , the author explains the benefits of CRM usage within a nonprofit organization. The author describes the benefits of Nutshell, which can offer its customers the ability to adapt its CRM tools to their nonprofit business. One of the ways he describes involves donor tracking for nonprofits and donor engagement. The same tools used to measure donor engagement can also be used to measure the media organizations who pay the NCAA for media rights (Slingeland, 2020). The importance of measuring the corporations who purchase media rights from the NCAA revolves around maximizing value. The Member institutions that the NCAA represents receive money from the NCAA for participating in their championship events. For example, the NCAA informed its member institutions that they would be reducing their 2020 direct distribution payout from $600M to $225M due to the cancelation of March Madness caused by the Coronavirus pandemic. March Madness generates $800M of the NCAA's $1B annual revenue. The value that March Madness provides is worth nearly $1B to the NCAA. The usage of advanced CRM metrics helps the NCAA leverage its value allowing them to present their market reach and engagement. The NCAA's Customer Service Facing Business Processes The NCAA must present itself to varying types of customers, member institutions, student-athletes, and corporations. Its most prominent customer in terms of accountability would be its member institutions who employ the NCAA to govern their athletics. The customer-facing process involves board meetings involving member institution athletic directors and athletic department personnel. The NCAA must answer the questions and adhere to the needs voted on by the member institutions. The importance of advanced CRM can help the NCAA leverage and balance its customer relationships (n.d.). NCAA's Customer Service Policy The NCAA's customer strategic plan operates as their customer service policy. The strategic plan outlines core values and initiatives as it relates to each of their customers. The strategic plan summarizes the NCAA"s relationship with its member institutions, student-athletes, and corporations. Conclusion The benefits of deploying an advanced CRM tool far outweighs the negatives. As it pertains to the NCAA and how they can leverage the use of CRM within their nonprofit organization is paramount to their success. Because the NCAA must leverage multiple high profile relationships at a time, they need to have access to in-depth analytical data to leverage their relationships properly. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube References (n.d.). https://www.ncaapublications.com/p-4111-ncaa-strategic-plan.aspx Kulpa, J. (2017, October 24). Council Post: Why Is Customer Relationship Management So Important? Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/why-is-customer-relationship-management-so-important/#5dbba0527dac SLINGERLAND, C. (2020, June 23). Comparing the 7 Best CRMs for Non-Profits. Retrieved from https://www.nutshell.com/blog/best-crms-for-nonprofits/ Vcortez. (2020, February 10). What is the NCAA?http://www.ncaa.org/about/resources/media-center/ncaa-101/what-ncaa

Last week I signed up for an NCAA.org informational Newsletter that they send out monthly. The newsletter provides information to student-athletes and member institution employees. When I signed up for the newsletter, I received a welcome confirmation email. As of today, I have not received any additional emails from the NCAA. Edit: I received a newsletter following the creation of this post. You can click the hyperlink to view it. This week, we are going to examine email marketing strategies. I am currently researching the NCAA.org website, and this week we are reviewing the results of signing up for an email newsletter. As mentioned above, we have yet to receive any additional emails aside from the welcome email confirming the subscription. The Advantages of Email Marketing Email marketing provides a plethora of advantages. It is cost-effective, Highly targeted, entirely measurable, and customizable on a mass scale. Email marketing is useful because it is a highly focused strategy that can directly reach the end-user. The advantages marketers have when they can directly connect to a client or potential client via email make it a cost-effective endeavor allowing the marketer to create a targeted email. (Stokes, 2018). Example Email Template (Click Below to Open PDF) According to the text in the eMarketing textbook, you should include the following within your email; sender info, preheader, your subject, Header, personalized greeting, body, and footer (Stokes, 2018). Our basic template provides general information on the NCAA.org newsletter and what it has to offer subscribers. The email subject details the message making it enticing so that the end-user will click to open. The email acknowledges the email recipient, the body gives details on what the newsletter offers, and the third line provides a link to the newsletter signup page. We added links to each of the NCAA eligibility center social media sites. Obtaining Emails There are several ways to get email lists if you don't have a current email list of your own. Some of the ways you can acquire an email list include; organic subscribers generated from your website, purchasable email lists from sites like mail chimp, and running promotions that ask the end-user for their email information. Measuring The Success of Your Campaign When measuring your email campaign's success, you should consider factors such as; the total number of emails delivered, bounce rate, number of unique emails opened, unsubscribe rate, referral rate, and click-through/conversion rate. The importance of these metrics is dependent on the email marketing campaign (Stokes, 2018). Is email marketing a useful tool to reach future generations? After researching an article on Entreprenuer.com titled "Learn How to Engage Gen Z With Email Marketing," my confidence in email marketing increased (Balkhi, 2020). You might think Gen Z only ever uses social media, and if you do, you’d be missing out on the 95 percent of Gen Zers who say email is essential to their lives. Gen Z uses email to conduct their day to day business and buying decisions, but they are savvier than past generations. They incorporate content filters to help them wade through the junk. Because of their savvy and short attention span, they make quick decisions on whether they are interested in something or not (Balkhi, 2020). When email marketing to Gen Z, consider keeping the emails short, personalize the emails to the end-user based on the demographic information. Identify your brand, write a compelling subject line, try to position your brand to fit the target market identity, and send them what they want. Gen Zers like savings. Sending them coupons before and after they spend money on your product will keep them engaged with your brand. (Balkhi, 2020). As it pertains to the NCAA.org website and how they market themselves, the above entreprenuer.com article only applies in the sense that they market informational material to all current and future generations. The NCAA is a non-profit organization, but that does not mean that they are not positioning themselves to make a sale. The NCAA does generate massive revenue from the name, image, and likeness of high profile student-athletes. References: Balkhi, S. (2020, July 09). Learn How to Engage Gen Z With Email Marketing. https://www.entrepreneur.com/article/349665 Stokes, R. (2018). EMarketing: The essential guide to marketing in a digital world . Cape Town: Red & Yellow Creative School of Business.