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Writer's pictureBrandon Lundberg

Google Me": How Curt Cignetti Mastered the Transfer Portal and Instantly Changed the Culture to Elevate Indiana Football

Indiana coach Curt Cignetti, boasting a 119-35 record, declared "Google me" on Signing Day, highlighting his winning legacy to attract top recruits.


Curt Cignetti "Google Me"

Indiana Football’s Turnaround Under Curt Cignetti: A Masterclass in Culture Change, Talent Development, and Strategic Leadership

When Curt Cignetti took over as head coach of the Indiana Hoosiers in 2024, he didn’t just inherit a football team—he inherited a program in desperate need of an identity and direction. With over 40 years of coaching experience and an impressive head coaching record of 119-35, Cignetti wasted no time making his impact. His bold statement to recruits on National Signing Day—“Google me”—wasn’t just bravado. It was a declaration of his proven success and a promise that Indiana football would be different under his leadership.


“It’s pretty simple. I win. Google me.” - Indiana Head Football Coach Curt Cignetti

Building a Winning Culture: The Foundation of Indiana’s Resurgence

The key to Indiana’s resurgence has been Cignetti’s ability to instill a winning mindset throughout the program. Upon arriving in Bloomington, he immediately set about rebuilding the roster, bringing in 54 new players, including 30 via the transfer portal. However, more important than the roster overhaul was Cignetti’s focus on creating a culture of discipline, effort, and accountability—a philosophy he has carried with him throughout his successful coaching career.



Curt Cignetti’s Coaching Progression
Before arriving at Indiana, Cignetti’s resume featured success at nearly every stop:
  • Pitt – Graduate Assistant (1983)

  • Davidson – Offensive Coordinator/Wide Receivers Coach (1985-1986)

  • Rice – Wide Receivers Coach (1987-1992)

  • Temple – Quarterbacks and Wide Receivers Coach (1993-1999)

  • NC State – Offensive Coordinator/Quarterbacks Coach (2000-2006): Helped recruit and coach future NFL quarterbacks Philip Rivers and Russell Wilson.

  • Alabama – Wide Receivers Coach/Recruiting Coordinator (2007-2010): Part of the 2009 National Championship team, coached Julio Jones and recruited Heisman winner Mark Ingram.


As a head coach, Cignetti turned around programs such as:
  • IUP (2011-2016): 53-17 record, three NCAA playoff appearances.

  • Elon (2017-2018): 14-9 record, back-to-back playoff appearances.

  • James Madison (2019-2023): 43-8 record, including an 11-1 season in their transition to FBS in 2023.


At Indiana, Cignetti’s ability to identify and develop talent—whether through recruiting or the transfer portal—has driven the Hoosiers to their best start since 1967.


The Role of Derek Owings: Building Mental and Physical Toughness

Strength and conditioning coach Derek Owings has been a transformative figure for Indiana football, playing a crucial role in the team's 2024 success. Following Curt Cignetti from James Madison, Owings has turned Indiana’s weight room into the foundation for both physical and mental development. His philosophy of “continuous improvement” extends beyond physical conditioning, focusing on building discipline and accountability that mirrors Cignetti’s vision for the program.



The Importance of Staff Continuity: Offensive and Defensive Coordinators

Equally important to Indiana’s rapid turnaround is the continuity of Cignetti’s coaching staff, particularly Mike Shanahan (offensive coordinator) and Bryant Haines (defensive coordinator). Both followed Cignetti from James Madison, bringing a deep understanding of his system. This seamless integration has been essential in creating a cohesive, disciplined culture.



Under Shanahan, Indiana’s offense has exploded, currently ranking 3rd in FBS with 48.7 points per game. His ability to implement Cignetti’s strategic vision has maximized the talents of key players like Kurtis Rourke and Justice Ellison. Meanwhile, Haines has transformed the defense, which now ranks 6th nationally in yards allowed per game (268.5 YPG). His disciplined, aggressive approach complements Shanahan’s high-powered offense, giving Indiana balance and consistency.


Unified Vision: A Key to Indiana’s Resurgence

The success of Indiana football in 2024 is a testament to the unified vision shared by Cignetti, Owings, Shanahan, and Haines. Their combined efforts have instilled discipline, accountability, and a relentless pursuit of excellence throughout the program. The result is a 7-0 record, with Indiana excelling on both sides of the ball—a level of success the program hasn’t experienced in decades.



Together, they have built a winning program that combines offensive firepower with defensive resilience, laying the foundation for sustained success.


Transfer Portal Success: A Game-Changer for Indiana

A critical part of Cignetti’s success in 2024 has been his mastery of the transfer portal. Indiana executed one of the most comprehensive roster overhauls in college football during the offseason, using the portal to bring in experienced, impact players across all positions. This ability to blend new talent with the existing roster has been key to Indiana’s resurgence.


Key Transfer Additions and Their Impact
Kurtis Rourke (QB, Ohio)

2024 Stats: 1,941 passing yards, 15 TDs, 74.6% completion rate (3rd in FBS).Rourke’s leadership has been vital to Indiana’s 7-0 start. His ability to perform under pressure—evidenced by his perfect 9-of-9 on third downs against Nebraska—has transformed Indiana’s offense.



Justice Ellison (RB, Wake Forest)

2024 Stats: 514 rushing yards, 7.0 YPC, 8 TDs.Ellison has provided the explosiveness Indiana’s ground game needed, helping the team average over 200 rushing yards per game.



Elijah Sarratt (WR, James Madison)

2024 Stats: 578 receiving yards, 18.1 YPR, 3 TDs.Sarratt has emerged as a deep threat, stretching defenses and making Indiana’s passing attack one of the most dangerous in the Big Ten.



Mikail Kamara (DL, James Madison)

2024 Stats: 6 sacks, 42 sack yards.Kamara has anchored a defensive line that leads the Big Ten in sacks, applying relentless pressure and disrupting opponents’ offensive game plans.




Aiden Fisher (LB, James Madison):

2024 Stats: 66 tackles, 1.5 sacks.Fisher’s leadership on defense has made Indiana tougher and more resilient, allowing them to rank among the nation’s best in key defensive categories.



Indiana’s Recruiting and Talent Rankings: A Year-Over-Year Comparison

While Cignetti has excelled in the transfer portal, Indiana’s recruiting rankings, as measured by 247Sports’ Team Talent Composite, have seen some fluctuations over the past four years.

  • 2021: Ranked 38th, 2-10 record.

  • 2022: Ranked 39th, 4-8 record.

  • 2023: Ranked 47th, 3-9 record.

  • 2024: Ranked 57th, 7-0 record (despite a perceived drop in talent).


Despite a perceived decline in recruiting class rankings, Cignetti has shown that success isn’t always tied to star ratings. His ability to develop players and maximize their potential—regardless of recruiting rankings—has been instrumental in Indiana’s success.


The Results Speak for Themselves: Year-Over-Year Improvement

The most dramatic evidence of Indiana’s turnaround is in the numbers. Compared to the 2023 season, the Hoosiers have improved in almost every key metric:


Offensive Improvements:
  • Scoring Offense: 27.0 PPG (2023) → 48.7 PPG (2024) | +21.7 PPG

  • 3rd Down Conversion: 36.69% (2023) → 54.17% (2024) | +17.48%

  • Rushing Yards Per Game: 120.9 (2023) → 202.4 (2024) | +81.5 YPG


Defensive Improvements:
  • Total Yards Allowed Per Game: 333.7 (2023) → 268.5 (2024) | -65.2 YPG

  • 3rd Down Conversion Allowed: 36.69% (2023) → 35.06% (2024) | -1.63%

  • Rushing Yards Allowed Per Game: 120.9 (2023) → 93.5 (2024) | -27.4 YPG


These improvements highlight the impact of Cignetti’s coaching philosophy and staff continuity.


Indiana's Uncharted Path: Can Cignetti's Hoosiers Defy the Odds in 2024?

Indiana’s 7-0 start in 2024 has launched the Hoosiers into uncharted territory, currently ranked No. 13 in the nation and emerging as serious contenders for the Big Ten title. However, their toughest challenges lie ahead. With upcoming games against Washington, Michigan, and Ohio State, Indiana faces one of the most difficult remaining schedules in the country. ESPN’s FPI ranks Indiana's overall strength of schedule (SOS) at 109th, but their remaining SOS is ranked 17th, highlighting the steep road ahead as they look to extend their historic run.


Indiana Has Been A Perennial Doormat Throughout Its History

This success is even more remarkable when compared to Indiana football’s history of mediocrity. The Hoosiers have only won two Big Ten titles, with the last coming in 1967 when they went 9-2 and made their lone Rose Bowl appearance. Historically overshadowed by the university’s basketball program, Indiana football has averaged just 3.9 wins per season since 1884. Even over the past two decades, prior to 2024, they averaged 4.5 wins and 7.3 losses, with only 12 total bowl appearances—a testament to their long-standing struggles to sustain success.


The 1967 season has been the high-water mark for Indiana football, but the 2020 season under Tom Allen offered a glimpse of potential. That year, the Hoosiers went 6-2 in a pandemic-shortened season, beating Michigan and Penn State while losing by one score to Ohio State. However, it was viewed as the program’s ceiling—flashes of competitiveness but never quite reaching elite status.


The 2024 season under Curt Cignetti has the potential to surpass that. If Indiana can win out, or even lose only to Ohio State while keeping it close, they would be in contention for a Big Ten Championship Game appearance and a possible College Football Playoff berth—unprecedented for the program. This would be a monumental achievement, not only elevating Indiana football to new heights but cementing Cignetti’s legacy as one of the sport’s top coaches.

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